What does a typical day look like for you from eyes open to eyes shut?
I normally get woken up by a child at about 6 o’clock in the morning! If I’m feeling energetic I tend to do yoga and then make my way into the office and have a late breakfast. Every day is different as my role is so varied which I love. I head home around 5 o’clock and I spend time with my family before eating around six. Around 9 o’clock I have a bath with Epsom salts to detox and then I try to go to bed around 10 if I can!
Creating a business takes a lot longer than you think! It’s taken me 10 years to get this far and I don’t think that is uncommon. Before the days of Internet businesses I think every business took this long to set up. I have loved every minute of the journey though and learnt so much along the way.
If you went for a cocktail with your 18 year old self, what would you say?
Don’t worry that you have no idea what to do at this point! Build your general business and life experience and focus on doing what you love. My career path gradually evolved as I was on a skincare journey because I had problems with my own skin and I turned to natural wellness to resolve them. I then combined this with my interest in ethical business and I started working in the green and clean skincare industry when it was just beginning in 2005. At 18 I had no idea that any of this was going to happen!
Gut instinct plays a huge part for me. I am quite rational in many decision-making processes but when it comes to people I tend to go with my instincts. I’ve been working with many people in my team for a long time. My head of product Violaine Bargues started working with me in 2005 when I helped to set up a brand called nude skincare. She had previously worked in product development to LMS for many years. My head of operations Freya Krauskopf and I have known each other for more than 10 years.
What does the future look like for you and your brand?
Our mission is to help as many people as possible by creating beautiful and effective, clean and green beauty products that people love and helping to make our industry more sustainable and better for people. In the future I can see we will do this by selling more products in more countries and also by creating more brands to help different people with their skin.
Where do you pull inspiration from in your daily life?
My favourite moment is when a customer tells me that I have helped them in some way. I struggled with my own skin for many years and so if somebody tells me I have helped them with their skin I feel incredibly happy to have played a small part in improving their life.